Marketing Automation Manager (EMEA) - 7 Month Fixed Term Contract

About Columbia Threadneedle Investments

Working at Columbia Threadneedle Investments you'll find growth and career opportunities across all of our businesses.

We're intentionally built to help you succeed. Our reach is expansive with a global team of 2,300 people working together. Our capability is diverse with more than 550 investment professionals sharing global perspectives across all major asset classes and markets. Our clients have access to a broad array of investment strategies, and we have the capability to create bespoke solutions matched to clients' specific requirements. Our unwavering focus on our clients and strong financial foundation connects each of our enterprise businesses — Ameriprise Financial, Columbia Threadneedle Investments and RiverSource Insurance and Annuities.

Job Description

We are recruiting for a Marketing Automation Manager for a 7 month fixed term period. In this role you will be responsible for supporting the delivery of a market leading and strategically aligned Marketing Automation capability, ensuring a robust, compliant, and scalable platform, that plays a central role in Columbia Threadneedle Investments connecting with prospects and clients, and ultimately in appropriately increasing levels of engagement with our key target audiences which support lead signals for our Focus Funds . The role also plays a key role in creating assets whilst managing controls and governance to oversee other teams’ access to the Marketing Cloud Engagement platform.

Role Responsibilities:

• Support development and maintenance of Columbia Threadneedle’s marketing automation platform and activities, across all B2B and D2C channels,

• The role includes responsibility for delivering timely updates across the various systems as required, delivered in line with Columbia Threadneedle risk appetite and policies, whilst helping to raise awareness and understanding across Marketing Cloud users, to enable successful delivery.

• The creation of Marketing Cloud Engagement assets such as journeys, emails, landing pages smart capture forms and data extensions, ensuring effective collaboration and communication with marketing stakeholders and the Technology team.

• Quickly build strong working relationships with relevant marketing, distribution, comms, investment, technology, compliance and legal teams to understand brief requirements, approval process, and help to effectively manage stakeholders.

• Proactively collaborate across the marketing team to support the delivery of the broader marketing strategy, key initiatives, etc.

• Serve as an advocate for appropriate use of our marketing automation capability with an understanding of related CRM data.

 

Key Capabilities:

Essential:

• Proven experience of Marketing Cloud Engagement and key capabilities of Email Studio, Web Studio, Journey Builder, Content Builder and Audience Builder.

• Experience and knowledge of marketing automation platform management, campaign delivery and working with technology teams.

• Working knowledge of other industry standard tools such as Salesforce CRM is desirable.

• Experience of lead generation and the role of email in integrated B2B campaigns

• A good eye for detail

• Proactive and prepared to take ownership.

• Good written and verbal skills.

 

Preferred:

• Graduate or relevant professional qualification.

Full timeFixed Term (Fixed Term)Unclassifieds

Columbia Threadneedle is a people business, and we recognise that our success is due to our talented people, who bring diversity of thought, complementary skills and capabilities. We are committed to fostering an inclusive and performance-based culture where everyone can belong, grow, contribute and realise their potential.

We appreciate that work-life balance is an important factor for many when considering their next move so please discuss any flexible working requirements directly with your recruiter.

Columbia Threadneedle Investments is an equal opportunity employer. We consider all qualified applicants without regard to racial or ethnic background, religion or belief, sex or gender, nationality, genetic information, age, sexual orientation, gender identity, disability, marital status, pregnancy or maternity or any other basis prohibited by law.

We are committed to fostering an inclusive and accessible recruitment process for individuals with disabilities. If you require a reasonable accommodation to aid your participation in the application or interview process, speak to your recruiter to discuss how we can support you.